Why Is The Vitamix So Expensive And Is It Worth The Cost?

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Ever wondered – why is the Vitamix so expensive?

If you’re familiar with blenders and in fact even if you’re a newbie in the market for a blender, you definitely have come across Vitamix blenders.

Their price is usually a sticking point and if you’re like me then you have asked yourself why Vitamix is an expensive blender compared to other blender brands.

I mean, blenders are generally on the high side when it comes to price but the price of Vitamix is in its own league.

If you think, (even for one teeny-weeny second) that the Vitamix is overpriced, I’m here to dispel that thought. Yes, the Vitamix is expensive. But why is it expensive? Is it a case of the company seeking to make a huge profit off its customers or do the Vitamix features warrant the high price?

Dive in with me and let me show you exactly why the Vitamix is so expensive.

1.Vitamix Is A Well-Known Brand

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You cannot talk about blenders without mentioning the Vitamix. That’s how well-known this brand is. This is a company that has been around for ages (literally).

Founded in 1921, Vitamix started out by selling kitchen products. By 1937 they began selling blenders and the rest is history. They have consistently made quality blenders over the past few decades. To be precise, that’s over 100 years of delivering quality service.

When compared to the other blender brands, Vitamix has the benefit of a well-known brand name that has been associated with quality over the past few decades. For them to have been in the market for this long, it’s an indication that they must be doing something right.

So, the next time you see that seemingly ‘overpriced’ Vitamix blender, remember that it is a brand well-known for its quality.

2. The Vitamix Is Extremely Durable

vitamix is durable


Tell me. Would you rather have a blender that would last you a couple of months (2-3 years at best) or one that would last you for around 7-10 years? Obviously, you would go for the one that would last longer.

And by lasting longer, I mean a blender that will give you little to no issues in your usage. You definitely want to enjoy your blender without much hassles or complaints and that is exactly what you get with a Vitamix blender.

According to a Consumer Reports reliability study, the likelihood of a Vitamix experiencing mechanical problems within the first four years of ownership is about 6%. This is significantly lower than that of any other brand. For example, two other high-end brands, Breville and Blendtec, had problem rates of 16% and 15% respectively.

In addition to that, Vitamix blenders are made up of parts that are strong, durable, and highly reliable. From the blending pitcher to the strong stainless-steel blades, durability is a key feature of the Vitamix which makes it stand out from other blender brands. Simply put, the Vitamix is built to last.

In some cases, a higher price cannot always be associated with higher quality but that is certainly not the case with Vitamix. You can associate the Vitamix blender price with its immense quality and durability. And this durability is not specific to a particular Vitamix blender. The durability is tied to the brand.

So, you can rest assured that whichever Vitamix blender you decide to get will be a quality option that will serve you for many years to come.

Quality comes at a price and that price is the cost of a Vitamix blender.

3.It Is A Powerful All-In-One Blender

powerful vitamix blender

The Vitamix does practically everything. Yes, you read that right. Making smoothies, creamy soups, grinding grains to flour, etc. You never have to worry if the Vitamix will blend it.

This is possible because the Vitamix is a powerful machine. Vitamix blenders are packed with power with an incredible range of 2-3hp. This ensures that the average Vitamix produces a better end product than other brands when performing the same task.

In addition to the power-packed by the Vitamix, it comes equipped with blades made with aircraft-grade stainless steel designed to cut through the harder ingredients to produce a refined end product.

You probably wouldn’t find any other brand with a range of blenders that can handle every blending task. Sure enough, they might have one or two high-end blenders that can compete with the Vitamix in this area, but this is a general theme of the Vitamix brand and you can expect this from the average Vitamix blender.

Even the Vitamix 5200 which is a pretty old blender that was released in 2007 (13 years ago!) comes equipped with a 2hp motor and can handle practically any task you throw at it.

Also, most Vitamix blenders come with a cooling system to prevent overheating of the blender during blending. This is a very important feature that prevents thermal shutdown of the blender after a short time of blending as seen with other blenders.

The Vitamix on average blends for a longer time before needing to cool off.

So when you get a Vitamix, you are getting a machine that can efficiently perform the functions of five or more appliances. Sounds cool, doesn’t it?

Related Read: Can A Vitamix Be Used As A Juicer?

4. It Is A Winner In Most Blend-Offs

vitamix is winner

You probably know what a blend-off is but just in case; a blend off is simply a series of tests of two or more blenders’ ability to perform particular blending tasks to see which blender performs best.

In most if not all of the blend-offs, the Vitamix has a blender that beats the rest in almost every task ranging from making smoothies to grinding grains to making flour.

In a blend-off done by Wirecutter comparing the Vitamix 5200 with the Blendtec 675, the Vitamix came out on top in every test.

This just shows you the immense quality that the Vitamix has. It is head and shoulders above the rest. Still, think it’s overpriced?

5. Greater Speed Control

vitamix has variable speed controls

It keeps getting better. If you’re familiar with blenders then you should understand the importance of this. Most blenders work by choosing from a variety of preset speeds. But the Vitamix gives you more control over the blending speed thanks to the variable speed control feature found in most Vitamix blenders.

This feature gives you the ability to manually control exactly how fast the blender blades rotate. For making things like salsa, this is a specially important feature and one that while some other blenders have, are unique and common to the Vitamix.

6. Vitamix Blenders Come With Amazing Warranty

Behold the icing on the cake. Vitamix is one of the best blenders when it comes to warranty.

What else would you expect anyway for a blender that is as durable and resilient as the Vitamix, with a brand name that represents quality?

Vitamix blenders have warranties ranging from 5-10 years which is very impressive when stacked against that offered by other blender brands.

The Vitamix brand can offer a higher warranty because there’s a higher assurance of quality. Vitamix warranty program allows you to return blenders that develop defects or mechanical issues within the time frame of the warranty.

You can return the blender and have a new one shipped to you with free shipping both ways.

The long warranty offered by the Vitamix brand is an indicator of their confidence in their blenders. It’s a statement of quality that is essentially Vitamix telling you ‘our blenders are so durable that we don’t expect you to have problems within this timeframe but in the unlikely event that you do, we’ll fix it for you’

Most blender brands offer a 2-4 years warranty which pales considerably in comparison to the Vitamix.

Final Thoughts On Why Is The Vitamix So Expensive

Is the Vitamix worth it? That’s the ultimate question on people’s minds when they come across the Vitamix blender price. And my answer is yes, it is worth it. It’s an extremely durable blender with a well-known brand name that represents consistent quality. It’s a blender that has impressive and unique features like the variable speed control that offers you more control over the blending process.

Most importantly, the Vitamix will handle virtually any blending task you throw at it and when compared with other blender brands, the Vitamix is simply the best at what it does.

If you’ve decided to take my advice and get a Vitamix, then I would recommend getting the Vitamix Professional Series 750 Blender. If you have a lesser budget then the Vitamix 5200 Blender Professional-Grade would be a great option for you.

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While the Vitamix price is on the high side, it is well justified because it is a blender that will leave you satisfied for many years to come.

You might also be interested in –

Vitamix E320 vs 7500 

Vitamix E310 vs 5200



About Kelly A Hartigan

Kelly A Hartigan has been an avid consumer of blenders for years. She is passionate about helping others find the best blender for their needs and has tried different brands on her quest to find the perfect match.

She loves to blend fruit and vegetables into juices, which she drinks throughout the day for good health.

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